Ruben
Years in menswear. He knew the clothes and the shops, but could not find the shirt he wanted to wear.
CLUB 24 / BREDAThe shirt
The shirt
we couldn’t
find.
Ruben wanted a T-shirt to wear under his suit. Daan wanted one for his life on the road. Together with Isabel, they made the Freedom Fit Tee. That is where Club 24 began.
How it started ↓
01 / THE BEGINNINGWhy don’t we
Why don’t we
make it ourselves?
Ruben was looking for the right T-shirt to wear under his suit to a wedding. He had worked in fashion for years, but could not find what he wanted.
Daan knew that search too. As a DJ, he travelled with just hand luggage. From the airport to a meeting and later to the stage. He wanted clothes he would enjoy wearing through all of it.
Two different lives. The same reason to make something together.
02 / MAKING IT TOGETHERThen Isabel
Then Isabel
joined them.
Ruben and Isabel knew each other from Breda. She was working as a designer in Amsterdam. Ruben told her about the idea. Isabel invited them to her home.
She brought her design skills and experience with production in Portugal. Together, they worked on the shirt Ruben and Daan wanted to wear themselves.
Daan
On the road as a DJ, from airport to stage. He brought his experience of music and nightlife.
Isabel
Design, fabric and fit. She brought her experience as a designer and her knowledge of production in Portugal.
03 / THE FIRST SHIRTSTying on
Tying on
every hangtag.
The first shirts were kept in a garage. They tied on the hangtags themselves. They shared the shirt with friends on WhatsApp. That is how the first pieces found their way around Breda.
04 / FREE AGAINJacket off.
Jacket off.
Sleeves rolled.
Free Again
Wear your Freedom Fit Tee under a jacket to work. Later, roll up the sleeves to reveal Free Again The same shirt, a different look. For whatever comes next.
Daan / What Free Again means to me · 43 sec
MADE IN PORTUGALFrom our idea
From our idea
to your tee.
From fabric to the final seam. See where our collection is made.
Inside our production in Portugal ↗Take that idea
with you.
The Freedom Fit Tee was the beginning. A longsleeve, polo or zip jacket gives you another combination. For work, a meeting or a night out. You choose how to wear Club 24.
